The concept of Samsara "the wheel of life" will be the company's base or primary/signature product line. Additional lines based on key themes that embody Asian philosophies and mystical elements will be introduced each season. For the first collection, five key themes have been selected, representing Samsara, Nirvana, Compassion, Wisdom, and Fortune. Designs for each theme will tell the story of one main deity that represents the essence of the key word as well as the elements associated with it with minimal religious overtones.